Celebrating the champions of child protection
Our role: PR, Media Management
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Queensland Child Protection Week celebrates the message that ‘protecting children is everybody’s business’. The annual event also celebrates award recipients who do valuable work to improve the lives of vulnerable children and young people.
Our goal each year is to educate the community about the issue of child protection and celebrate the 100+ events being held across the state through national, state, rural, regional and local media.
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This is an opportunity to celebrate the incredible people who are making real change in their community, and improving the lives of at-risk youth. These stories need to be told and the award winners deserve to be celebrated.
I start by meeting all award winners – in person if possible or virtually if they live in a remote area. Their bio only tells me so much, but I get so much more of a sense of who they are by meeting them in person.
I then craft multiple media opportunities for each of the 11 award winners and proactively pitch individual story concepts to appropriate media outlets across all platforms – TV, radio, print, online, and podcasts.
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Having worked with the Queensland Child Protection Week Committee for over seven years, I consistently outperform my targets and single-handedly obtain even greater media coverage year-on-year. I am so proud to have achieved the greatest media reach in the history of the campaign.
